What Kind of Patient Insight Can You Receive Through a Healthcare CRM?

As a medical facility that tries to read metrics regularly, do you really know how to read this data well? Even if you have an analytics platform, is it really giving you a view of the bigger picture? In the healthcare field, you absolutely have to look ahead and what’s in front of you so you can continue to improve.

The trouble is, some analytic programs don’t give you a 360-degree view of what’s occurring. Not all of them provide real-time metrics either.

With your medical competitors continually trying to win over more patients, you can’t afford to not know what’s going on. Most importantly, you want to know about your patients, which is the lifeblood of keeping your facility profitable.

When you use a healthcare CRM platform, you’ll have ways to measure metrics in a more thorough way for complete patient insight.

How Important Are Metrics To You?

As HubSpot points out, you need to keep up with numerous essential metrics in the healthcare field. From patient acquisition costs to how well you’re engaging, you’ll find out a lot just through automation.

However, you’ll gather considerable data directly from the patient through various means. Much of this could start early before appointments take place. By simply uploading an app on their smartphones, patients can receive digital messages from you. When they respond, you’ll immediately turn this into valuable data for immediate or future use.

A quality healthcare CRM is at the center of this, enabling not only superior communication portals, but detailed data as well.

Sending Questionnaires Before an Appointment

One good way to start gathering data for a new patient is to send them a digital questionnaire to their smartphone, tablet, or wearable. Through your CRM, you have ability to send at targeted times, perhaps a week or more before appointments.

When you send these at a more appropriate time, you’ll be more apt to receive a quick response. It’s more convenient than sending a questionnaire by snail mail, which would likely be ignored. Sending via email might garner the same non-response or delay.

The patient can simply give “Yes” or “No” answers and reply to you within a short time. All of these answers immediately go into your analytics program within the CRM.

Now you’ll have real-time data on what a patient expects of you, giving you time to tailor their medical experience on appointment day.

Gaining Insight During Care

If a patient has to stay in your connecting medical facility for a few days, don’t hesitate to send them a digital survey to find out how well you’re doing on caring for them. They may have more candor in their responses sending a survey while care is underway.

Real-time insights here might surprise you, if perhaps brutally honest. In this case, you should take the data constructively and use it to your advantage. When a patient isn’t happy, you have ample opportunity to fix the problem within hours.

Taking in Patient Data Throughout the Year

Any kind of communication you have with patients in the post-care phase (and beyond) can help you add more to your accumulating metrics. With big data being essential in healthcare, it aids in bringing in more information for clarity on what your patients demand.

Even a simple “How are you?” text sent to these people throughout the year helps you gather data for the future. The more information you have now, the more you’ll continue to improve things so you keep your patient retention level high.

Visit us at HealthGrid to learn about how metrics work in our top-tier healthcare CRM platform.