The healthcare industry is a unique industry because of its need to make a profit, yet, still provide care for everyone in society. This challenging task has providers, health plans, and third-party partners ever-searching for optimal strategies to move forward. The solutions over the last decade to improve healthcare outcomes for everyone involved, have, largely, included technology. What’s trending now is how mHealth apps and technology are improving patient engagement.
Industry Leading Publication Trends
The business IT, healthcare, and healthcare IT industries are all providing thought leadership in recent patient engagement trends and technology. Let’s take a look at what recent articles are saying from each.
From the Business IT industry, we find an article from Business of Apps called: “mHealth app and wearable use has more than doubled since 2014”, written on March 4, 2016 by Andy Boxall. The article explains:
“ More people are using mobile apps and wearables to track health and fitness, according to a survey by Accenture. In 2014, 16%…mobile…2016…to 33%. The use of wearables…9% in 2014 to 21% in 2016.”
“The research breaks down the app categories that have proven most popular with consumers:
- 59% Fitness apps
- 52% Diet and nutrition
- 36% Symptom recognition
- 28% Portal for patient care”
The last stat relates, especially, to healthcare CRM solutions like HealthGrid. “Portal for patient care” technologies are the most promising technological innovation for increasing patient engagement and streamlining administrative processes for: pre-care, during care, and post-care services.
Moving on, let’s now look at what Healthcare IT thought leadership is saying, by looking at a recent article at H&HN called: “4 Steps to Achieve Patient Engagement With Technology”, written on March 16, 2016 by Chris Mycek. This articles concurs with the Business IT industry, stating:
“With increasingly powerful digital technologies, healthcare systems now have the means to deliver meaningful patient engagement…Digital health care technology is rapidly evolving. The more it is deployed, the more it allows patients to become involved in managing their conditions.”
The last article we’ll examine is from TechTarget, which has an Essential Guide called: “Technology strengthening physician-patient relationship”, which is from their SearchHealthIT section. This guide has a wealth of information and resources, but, in particular, let’s look at the second section in this guide called “App Development”, which states:
“MHealth apps are part of the future of patient engagement. With the use of mobile devices increasing and the development of mHealthapplications on the rise, patient engagement platforms are becoming more accessible. Using mobile devices as engagement tools to improve physician-patient relationships, providers can share information easily with their patients.”
Making Sense of Industry Thought Leadership
Cloud and mobile computing are changing many aspects of society, including the healthcare industry with innovative CRM software, enterprise systems, and now mHeatlh apps and wearables. Although the healthcare, business, and IT world have differences with their customer base, focusing on mobile app and wearable technology seems to be a commonality they share.
When it comes to improving patient engagement and healthcare outcomes, mHealth apps — used as an extension of comprehensive healthcare CRM software — seems to hold the most promise. This doesn’t mean a diminishing importance of the human element, rather facilitating the increase of the same. HealthGrid‘s healthcare CRM is a good example of how this can be done professionally and efficiently.
Improving patient engagement has to involve technology, as this is what’s changing and moving societies in our modern world. Reaching patients where they’re at, using mobile apps through: automation, intelligent outreach, and functionality that streamlines health care processes, is proving to be a sustainable focus for providers, health plans, and their third-party partnerships. Forward thinking providers have the opportunity to transition now, in order to take a leading position in the industry and enjoy the streamlined benefits.