Healthcare CRM can focus on ‘specific patient profiles.’


For some time now, healthcare entities have relied on ERP (enterprise resource planning) software to help improve workflows and overall healthcare services. In the past, these platforms relied on “segregated information systems” to share data as well as analyze all aspects of their organization.

Today, these systems have become more integrated and seamless. Moreover, and with the implementation of CRM software, healthcare decision-makers are better equipped to monitor all phases of the patient care matrix. More importantly, CRM is providing yet another tool for healthcare executives to use in mining “predictive analysis” data:

“In healthcare, predictive analysis can be used to diagnose and determine best treatments, as well as to determine which patients are at risk of developing certain conditions, such as diabetes, asthma, or heart disease.”

While Forrester research points out that this sector continues to embrace the value of predictive analysis (80%), only 31% have taken steps to implement a strategy to deliver this type of data analysis.

The data behind CRM provides a real-time overview that can be used not only in patient care, but also in developing an organization’s marketing strategies. For example, using CRM in a scalable manner helps providers focus on “specific patient profiles.”

This strategy enables you to identify and target patients (for example, commercially insured patients with an imminent health care need) while managing your more vulnerable populations, all through sophisticated marketing campaigns.

Contact us for more information about CRM and its benefits, from enhanced levels of physician collaboration to more meaningful interaction with patient communities.