Group Of Doctors Videoconferencing On Computer In Hospital With a Healthcare CRM

Patient care enhanced through healthcare CRM

Decision-makers in the healthcare community, especially the small to medium-size entities, may see Healthcare CRM software as applicable only to larger clinics and hospitals.

Not so. In fact, Gartner Research (March 2017) defines a number of vertical, health-care niches where today’s technology can improve operating efficiencies from the following organizations. Each of the following ‘vertical industries’, no doubt, might very well benefit with CRM software such as HealthGrid.

Gartner goes on to list 26 categories with “revenue streams” coming from health-related sectors, including assisted living, nursing homes, retirement communities, hospital centers, veterinary/animal hospitals, dental services, home health care services, midwifery/childbirth centers, mental health, occupational therapy services and ambulance services, to name a few

Forbes notes that legacy IT services—across the digital landscape—can have a negative impact on operations, large and small. Legacy IT strategies can result in more expenditures on hardware as well as promoting over-customization of non-integrated programs—Excel! Outlook!

Legacy IT initiatives, according to Forrester Research, do little in fostering pathways to compliance, or building those necessary ties to patient communities:

In the health sector, decision makers should be embracing new digital strategies that include CRM software to help improve overall patient care services. And, as Forrester notes:

“Clinical quality, the emergence of online channels, consumer-driven plan design — in all of these areas and more, technology strategy and implementation have become central to the success of healthcare organizations.”

Actively engaging patients is but one benefit a Healthcare CRM platform can deliver, from real-time interaction on social media channels to better collaboration throughout the entire patient cycle.

Contact us to learn more about CRM software and how it can increase operational efficiencies.