Senior black male doctor in white coat integrating automated Healthcare CRM on a laptop in his office

Improving the Efficiency of Automated Healthcare CRM

Automated Healthcare CRM has made huge progress in recent years with its promise to facilitate better automated communication between hospital staff and the patients they care for. However, integrating just three simple tools could aid enormously in enhancing patient knowledge and hospital discharge planning: Patient Surveys, Secure Messaging, and Social Media.

Why Patient Surveys are Integral to Better Patient Engagement

One of the current problems that currently plague healthcare CRM is data dumping or an overflow of consumer data that isn’t properly analyzed and utilized. With so much data from patients constantly flowing into their devices, doctors and physicians can have a difficult time prioritizing information and knowing how to properly use all of it to better serve their charges. By implementing patient surveys into secure patient-physician messaging platforms, hospital staff can get better feedback on whether or not a patient thinks his or her treatment is progressing successfully and whether there are any additions needed to facilitate recovery. Patient surveys ensure that clinics’ and hospitals’ standards of care satisfy patients and help them to have their concerns addressed rapidly.

Integrating Secure Messaging into Patient Interaction

While automated healthcare CRM results in increased and efficient interaction with physicians, patients’ fears of their treatment and condition reports leaking out prevent many of them from utilizing physician-patient messaging systems available to them. For one, HIPAA guidelines must be met in order to ensure the privacy of patients, meaning that physicians must take great care to ensure that any messaging systems implementing employ end-to-end encryption (end-to-end encryption enables secure client-to-client interactions and not just client-to-server interactions). Encryption tools like Signal guarantee private and high-quality group messaging and calls.

Using Social Media to Facilitate Better Communication

In 2016, the Pew Research Center reported that 4 in 10 young Americans now prefer to get their news online, which means that healthcare institutions utilizing social media indubitably have a jump over their peers that don’t. Using social media as a tool to target an increasingly tech-savvy generation effectively keeps Americans updated on Healthcare’s latest trends and health tips and offers crucial information about procedure preparation and discharge, such as dietary habits pre-and-post check-ups and involving family members in primary or secondary care.