1 2 3 ways healthcare CRM helps patient engagement

3 Ways Healthcare CRM Enhances Physician and Patient Engagement

Within HealthGrid’s holistic healthcare CRM software solution, there’s a profound tool health providers will find very useful in enhancing their comprehensive care processes: the mobile app. This simplistic solution might be doubted by a healthcare industry continually inundated with new “solutions” for years, yet, by using innovation not available before, its potential is more promising. In an effort to explain this promising solution, let’s look at 3 ways healthcare CRM enhances physician and patient engagement.

    • Physician Notes on Timeline
    • Accessibility to Collaboration Tools and Materials
    • Automation Eliminates Redundancy

1 2 3 ways healthcare CRM helps patient engagement

Don’t Forget about the Physicians in the Engagement Process

This is the sentiment expressed in an industry article found on The Health Care Blog, called: “Do We Need Patient Relationship Management (PRM) Systems?”, written on Dec. 29th, 2014 by Jordan Shlain MD. The article explains:

“…perhaps the next blockbuster drug of the 21st century is Physician Engagement…(wait, what?). Yep, if we do not get physicians involved and engaged in a new model and we try to commoditize them, we will have failed to appreciate the important role they play…we really just want to help people…and we need technology to work with us, not around us.”

Interesting point he’s making, giving a physician’s perspective on the efforts to enhance patient engagement. Indeed, at the core of the care process, many times, is the physician’s expertise, treatment, care recommendations, etc. – so the solution needs to involve them, as well as: patients, support staff, and care teams.

#1. Physician Notes on Timeline

HealthGrid’s solution, uniquely, involves physicians, their patients, and everyone else involved in the care process; through the healthcare CRM software’s mobile app, real-time notes and communications from physicians can be relayed to their patients and care teams through the family notification feature. What this means is: during acute care, a patient’s family and care team (whoever they want to be notified) can receive real-time care notifications from physicians and their staff.

This feature gives physicians the ability to easily communicate and engage with their patients’ families during acute care stays. Many times, these family time line notifications are simply keeping the family updated on routine care procedures, yet, they also provide an efficient method for the physicians to relay needed information.

#2. Accessibility to Collaboration Tools and Materials

Physician, generally, are not the most visible care staff seen by patients, yet are still running and managing the care process overall. The nature of managing multiple patients at once, makes it difficult for physicians to collaborate clearly with each patient and their care teams. Healthcare CRM’s mobile app tool gives physicians and their patients a central point of interaction; documents, protocols, surveys, electronic notes, HRAs, and more – can be accessed and managed through the mobile app and/or CRM software website portals.

What this means is physicians and their staff can add: materials, documents, information, or electronic notes through their Healthcare CRM dashboard interface for each patient. The central dashboard interface is accessible via desktop or mobile device, so physician and patient engagement can be facilitated anytime, anywhere, and on any device.

#3. Automation Eliminates Redundancy

The article quoted above gives us an idea of a physician’s sentiments on technological solutions for engagement,

“…many doctors are already suffering from Chronic EMR Fatigue Syndrome, overloaded schedules and diminishing payments. They don’t want yet another solution.”

Basically, the technological solution needs to work toward eliminating redundancy, rather than creating more of it. Healthcare CRM from HealthGrid is designed to eliminate redundancy through automation and the use of mobile app technology. Reaching patients in the modern world is best accomplished through their mobile devices, and the robust functionality in mobile app technology today comprehensively satisfies the entire care process.

This may have been hard to believe a couple of years ago, when this article was written, but has already proven to be true in application by healthcare providers. Intelligent outreach, mobile check-in, post-care follow-up, referral coordination, scheduling, bill pay, document signing, assessments and surveys, and personalized education – are all features designed to eliminate redundancy through automation and the convenience of mobile app accessibility.


The physician, from the article quoted, sums up what the healthcare industry needs by saying:

“We need a new angle, a new dimension, something simple and human that provides demonstrable value; both in the short term and the long run. The good news is that we’re at a once-in-a-generation moment in time where change is upon us…and where there is great change, there is great opportunity.”

Really, there couldn’t be a greater endorsement for HealthGrid’s Healthcare CRM solution, although this was a predictive statement. The most exciting part about using mobile app technology is the room for exponential and sustainable growth, as this is the direction consumers and businesses are going long-term.